We present a simple framework that startups can use to get started with building a strong employer brand and promote your company as a most favoured destination for top talent … Read More
Blogs
Employer Branding for Indian Startups Part 2
Every startup has the potential to be a magnet for A-player talent in India. What are the strengths of a startup? What additional strategies are required to craft a compelling offer for top Indian talent. … Read More
Employer Branding for Indian Startups Part 1
Whether you are bootstrapped and hustling your way up or a well-funded machine, attracting top talent is the oxygen that fuels your startup’s growth. But once you’ve exhausted your network (and maybe even your family!). How do you convince A-players to join your ambitious journey? Employer Branding can help you. … Read More
Create Short Videos from Documents
Struggling with low employee engagement on traditional PDFs and PPTs? Learn how a large instant coffee company boosted engagement by 8x by transforming their documents into short, engaging videos. Discover a solution that lets you create videos quickly and affordably, while maintaining data privacy and brand consistency. Read on to unlock the power of document-to-video conversion and take your internal communication to the next level! … Read More
From Emails to Short Videos: How a Coffee Factory Brewed Better Connections
Remote factory workers felt disconnected from their global brand, with ineffective email communication and a lack of understanding of company policies. A simple solution emerged: engaging short videos delivered in the local language through a familiar app like Whatsapp. … Read More
How to Make Videos on a Budget to Elevate Your Employer Brand
Struggling to attract top talent with limited resources? Leverage AI to create engaging employer branding videos on a budget! Discover how AI automates tasks, generates fresh video content ideas, and repurposes existing content into personalized short video clips, all designed to attract and engage talent and employees. Learn more about AI-powered video creation! … Read More
Can AI Be Your New Talent Brand Video Creator? Separating Hype from Reality
Unleash the power of AI to create impactful employer branding videos. This video debunks the myths and reveals how AI can supercharge your video creation with smarter research, data-driven optimization, and effortless content repurposing, all while preserving authenticity through real employee testimonials and human storytelling expertise. … Read More
RIP Ideal Candidate Profile: We Hardly Knew You.
Ditch the rigid profile and leverage AI-powered intent data to attract diverse high-performers who can outpace teams constrained by traditional hiring methods. … Read More
Employer Brand Marketing at Semrush
Join us as we sit down with Yana Romanova, the head of employer brand at Semrush, as she shares her inspiring journey from traditional marketing to employer brand marketing. Discover how she crafted and nurtured the employer brand at Semrush, from developing the EVP to activating it and rallying the team behind it. Tune in for valuable insights and strategies! … Read More