Join us as we sit down with Yana Romanova, the head of employer brand at Semrush, as she shares her inspiring journey from traditional marketing to employer brand marketing. Discover how she crafted and nurtured the employer brand at Semrush, from developing the EVP to activating it and rallying the team behind it. Tune in for valuable insights and strategies! … Read More
recruitment marketing
ROI of Employer Branding and talent marketing
Achieve a staggering 1003% return on investment, as employer branding and talent marketing redefines success through increased retentions, streamlined hiring, reduced costs, and heightened conversion rates. … Read More
Is generative AI replacing talent marketers and recruiters?
There is a lot of discussion going around what will be the impact of generative AI on every function in the enterprise. This includes talent acquisition teams also. How far will generative AI go in taking over key functions of talent marketing and recruitment? What do the new (re-imagined) workflows look like? Hear from Vanessa Raath about how companies can adapt this disruptive technology … Read More
The only metrics you need for your talent marketing campaigns
Discover how you can calculate the ROI of your talent marketing efforts by tracking the key impact metrics such as number of job applicants and the campaign performance metrics such as views, engagement and subscriptions. … Read More
Recruitment cost savings with genAI Copilot
Discover the tangible cost savings potential through the automation of your recruitment process with a generative AI copilot. Optimize content creation, personalized communications, collaboration, and campaigns while significantly reducing operational expenses. … Read More
Top 3 questions you must answer to create a strong employer brand
In the fierce talent market, small and medium enterprises face off against industry giants. Without big brand perks, they need to rely on culture, impactful work, and growth opportunities to attract and retain top talent … Read More