Apprehensions of HR leaders in enterprise wide deployment of generative AI

Recently, I had the opportunity to attend two prominent HR Tech conferences—Transform 2023 in Las Vegas and IAMPHENOM in Philadelphia. Despite ongoing uncertainties in the job market, it was heartening to witness a growing trend in companies investing in HR software, particularly focusing on the application of Generative AI for HR.

Generative AI, and specifically chatGPT, emerged as a key topic of discussion at these conferences. As companies gear up to integrate chatGPT-powered solutions, I paid close attention to the feedback from customers. It was evident that many expressed a level of hesitancy and apprehension before fully embracing this innovative technology.

Quick survey on using chatGPT at work

During these events, I surveyed 72 HR leaders with three questions about using Generative AI for HR, and the results are shown in the chart below:

Generative AI for HR survey and feedback

Q1) Did you try chatGPT to create content?

Almost 100% of people tried chatGPT at least once, they used it to create some pieces of content. It really helped them get over the writers block, or got them a draft to start with. It’s awesome is the phrase I heard them say most often.

Q2) Are you going to use chatGPT for HR Content?

Only 40% said they would use chatGPT for work, but mainly for personal use when researching a topic to get quick content recommendations. However, many are still figuring out how they can use chatGPT directly for work.

Q3) Is your company thinking of using chatGPT at enterprise level?

90% said their company is not yet considering using chatGPT at an enterprise level. The overwhelming majority are treading cautiously and running early pilots before deploying a solution. The following are the four key concerns for enterprise-level adoption:

Concerns before using Generative AI for HR at enterprise level

While everyone recognises the transformational power of having powerful generative AI models creating content, people also feel that it is as good as having a fantastic scribe in your team. But, there are four key concerns before companies start using the AI at the enterprise level:

1) Branded Awareness

Content recommendations need to be brand aware. This means, the tone, language used, compliance to standards need to be completely aligned with the brand. This means, additional level of supervision, configurations and learning about the brand is required.


2) Personalized content

Most of the content generated needs to be personalized for the context. Typically this is driven through data  insights locked up in various HR Tools used in the company (ATS, CRM, HRIS, L&D, Surveys etc). Only when the AI learns from the events, triggers and insights from these platforms, the content recommendations become personal and truly unlock the power of AI at scale.


3) Bias

Every leader I spoke to was concerned about unconscious bias in content recommendations and how it can impact their brand value adversely. Companies are concerned about the additional layers of bias verification they need to put in place before they can start using the AI generated content at scale. 


4) Data Privacy and Security

AI learns from user data and actions. However, enterprises are really concerned about their proprietary and sensitive information leaking to the generativeAI models and in-turn to the public.


Additional Resources

1) We recently spoke to Prof. Anjana Susarla about building trust in AI for HR. You can access the video recording here.

2) Is AI taking over the jobs of recruiters? We spoke to Vanessa Raath at the Talent Hunter. You can follow the discussion here.


About is the first generative AI for HR platform built specifically for enterprises. We created proprietary AI models (patent filed) that make personalized content recommendations.

Generative AI for HR, Talent Marketing Platform

 This means the content we create are:

1) Specific to the brand.

2) Personalized for the context by integrating into almost all HR software.

3) Verified to eliminate bias.

4) Works across text and images content. 

Our retrained AI models works specifically for the customers, hence no data is sent back or retained with the large language models (such as chatGPT), thus addressing the data privacy and security issues. 

HR leaders now have a platform that truly unlocks the power of generative AI and makes it work for you, thus helping you create content 10X faster.

If you would like to learn more about our platform, please schedule a demo using the following link.

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