Create inclusive workplace customer care marketing messages

30 days free. No credit card required.

Dost for Slack - how it works image


Messages processed / day

350+ Users

Added per week

20 Workspaces

Added per week

Thinking of rolling out Dost in your company?
We have created a bunch of assets that can guide you in change management, communications and rollout of Dost.

Dost rollout & change management Plan

Click on the icon to download. 

This presentation provides a rollout strategy and plan for launching Dost. This document guides the change owner on the steps they can take to launch Dost across their workspace.

Presentation for all stakeholders

Click on the icon to download. 

This presentation has all the data you will need to build a case for Dost. Use this document for all your stakeholder  and employee presentations.

Frequently asked questions

Click on the icon to download. 

What is Dost? Why Dost? and How does Dost work? Use this FAQ document to answer all the questions you may receive from your stakeholders

Frequently Asked Questions

Fun Facts

Dost (pronounced like toast) means ‘friend’. This word transcends many languages and cultures across South Asia and Middle-east.

This blog provides more information on how we chose the name and logo.

Who is (a / your) Dost? Someone you can trust! Someone who is well meaning. Someone who does not hesitate to tell you things the way they are even if you are uncomfortable hearing it. Someone who taps on your shoulders and discreetly points out your errors with a positive intent. A dost never memorizes your past errors, does not share your errors with anyone else, and both forgives and forgets.

In the context of enterprise collaboration and communications, we were looking to build a product that acts as a catalyst for promoting inclusivity in written language, so that one does not inadvertently make other people uncomfortable due to the unconscious biases and toxicity that at times seeps into the language one uses.

Seamlessly integrated with your Slack or Microsoft Teams, Dost acts as a trusted friend in the room. When a person sends a message that is deemed toxic or biased, Dost immediately flags the content to the user with a discreet message and provides them an opportunity to consciously review their messages and take corrective actions (delete, edit, etc).

In addition, some key qualities of Dost app include:

  • Discretion & Trust: Dost messages are visible only to the sender. No one else.
  • Does not memorize: Dost does not store any user-information or the flagged messages sent by the user in its systems. This way, Dost has no mechanism to trace either the message or the user.
  • No whispering to others: Dost does not share or report data to anyone. Your messages and even the event that a message was flagged for a user is not sent to any other person. Since Dost does not memorize, there is also no mechanism in place to trace messages or the people sending it.

Does Dost seem familiar to you? Dost’s logo is inspired by M-O from the movie Wall-E. Remember M-O? One of the most endearing and famous scenes from the movie is when M-O goes “Foreign Contaminant” when it first encounters Wall-E. The image of M-O, the purpose of the character and flagging unwanted things as “foreign contaminant” fits very well with the theme of Dost. Hence, we chose this as an inspiration to create our Logo.

Why Dost?

Here are some excerpts from McKinsey study – Diversity wins. How inclusion matters (May 2020)

  • The business case for Diversity and Inclusion is stronger than ever, with diverse companies more likely to financially outperform their peers.
  • Hiring diverse talent isn’t enough-it’s the experience they have in the workplace that shapes whether they remain and thrive.
  • Openness of the working environment, which encompasses bias and discrimination, was also of significant concern, with negative sentiment across industries.

McKinsey also recommends some systemic changes and bold steps. Two such bold recommendations support the case for Dost:

  • Enable equality of opportunity through fairness and transparency.
  • Promote openness, tackling bias and discrimination.

The purpose of Dost is to foster inclusive workplace collaboration and communications.

People post non inclusive messages due to unconscious bias or lack of context. According to SHRM, one in five workers has left their job because of a toxic workplace. This has cost employers a whopping $223 billion over the last five year. A McKinsey survey found that 84% of all respondents have experienced workplace microaggressions, which are everyday slights rooted in bias. In every subgroup-by gender, gender identity, minority status, or sexual orientation-more than eight in ten respondents report these indignities.

The following applies to any content that a user posts on enterprise communications and collaboration platforms:

  1. Users are not expected to post messages that can exclude, isolate or insult others.
  2. The content a user posts is governed by their company policies and owned by the company. 
  3. The content that a user posts on these platforms is already public (within the company).
  4. Some companies have groups to monitor and address problematic content on these platforms. 
  5. There is probably a grievance redressal mechanism in place to tackle workplace toxicity. If required, a company can audit all the messages a user has posted.

Dost is a technology platform that auto analyzes the content and nudges only the user sending non inclusive messages to correct their behavior to create a more inclusive workplace.

Dost detects the following types of issues:

  1. Workplace microaggressions including
    1. Identity attack
    2. Stereotyping
    3. Assault
    4. Insult
    5. Invalidation
  2. Gender attack, including
    1. Benevolent sexism
    2. Misogyny
    3. Bias
  3. Toxicity, including
    1. Hatred
    2. Bullying and Harassment
    3. Abuse
    4. Violence
    5. Sexual content
  4. Any non inclusive language that excludes a person or a group of people

How Dost works


  1. On Slack, Dost does not work on 1:1 messages. It only works on channels where it is configured.
  2. Channel users can add / delete the app from their channels if they like.
  3. Only the sender gets the Dost response message, discreetly. No one else, including the admin, will know that a message was flagged.
  4. No user information is accessed or stored.
  5. No messages are stored in our systems. So, there is no mechanism to either trace the flagged message or user credentials.
  6. Sender gets replacement recommendations, but the decision to edit is with the sender. The app does not decide on behalf of the sender.
  7. The tool is used to educate the sender about unconscious biases that could exclude people. Today, companies spend a lot of time on one-off training on appropriate language and issue guidelines for employees.
  8. We have employed a reputed third party company to do a detailed audit of the above principles, through DB review, code review and application testing. This report is available to be shared with companies on demand.

Dost is powered by a trained AI model(s) to detect non inclusive language. We rely on established research to define criteria for what constitutes non inclusive language in workplace communications. 

The training data we use to train our AI models are collected through primary and secondary research. These data sets are human-labeled (with multi level reviews), based on the criteria established in the research. 

Our research team is led by Linguists & Domain experts who constantly review customer feedback and errors to make systemic changes to the AI models to improve the accuracy. 

We have also built explainability into our model right from start. The model responds with the message sub-text that the AI found to be non inclusive, recommends alternatives and provides material for users to learn more about the issue.

When Dost detects that a message is non inclusive, it immediately notifies the user sending such a message with a friendly nudge (customized message for the organization) that it can be interpreted as non inclusive by the people receiving it. 

In addition Dost does the following:

  1. Explains the issue found.
  2. Recommends content for users to learn more about the issue.
  3. Proposes alternative words / phrases to make the language more inclusive.
  4. Celebrates a user when they send truly inclusive messages, and
  5. Provides metrics for users to see how they are doing on using inclusive language.

No. Only the user sending the message can see the flagged message.

Dost takes the input message, processes it, and sends a response back. We only store the following information only for billing purposes: a) Timestamp a message was analyzed by Dost, b) the data type of the message, c) label/classification of the message when found toxic.

Dost does not store the original message in our systems. We also do not store any user data. There is no mechanism to trace the user or the message analyzed by Dost.

The information we share with the Slack admin is for billing purposes. This information consists of; a) the volume of messages processed, categorized by date/time and data types, b) the volume of toxic messages detected, categorized by toxicity categories, data types, and time period, and c) Any direct feedback we receive from our customers.

Dost will be able to detect toxicity in text, audio, video, images, emoticons, gif, memes, and documents. As of Mar/2022, we support text and images content. We are rapidly adding support for new data formats and Video support will come in Q3/2022.

Currently we support English language for the USA and other English-speaking countries.

Miscellaneous questions

Go to to download and set up Dost on your Slack workspace. Alternatively you can also go to the Slack app directory, search for Dost and install.

Customizations are available for people in our paid tiers. Depending on your subscription type, we allow the following customizations:

  • Company branding colours, fonts and response structure.
  • Custom Avatar / Icon.
  • Custom name for the app.
  • Custom response messages, including
    • Default messages.
    • Issue specific messages.
  • URL configurations in response messages to direct users to company specific resources.
  • Company specific rules for the community


Integrate our screener API to analyze text and images for inclusion. Use this in any CMS, CWS, CRM, ATS, Marketing automation platforms. Send us a message at to learn more.

Thank you!

Click the button below to download the audit report.