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Fix unconscious bias in talent communications

Attract and retain diverse talent

75%

of all talent communications we reviewed had biases towards gender, race, age, ableism and more

Degree of Inclusion Score of 100s of company's in 2 minutes

5.6 / 10

Overall degree of inclusion score of Job Descriptions

7.5 / 10

Moderate degree of bias towards racial minorities

4.8 / 10

Inclusion of people from various age groups

4.7 /10

High degree of gender bias across your career sites

3.1 / 10

Little to no representation of people with disabilities

Bias-free communications leads to attracting and retaining diverse talent and protecting the brand

39%

Turned down a job offer due to perceived lack of inclusion in a company (McKinsey)

81%

Of job candidates checked a company’s website for their stance on DEI before applying

71%

of job candidates reviewed job postings to ensure inclusive language was used

Industry Specific Degree of Inclusion Score

Industry average

Manufacturing companies had a poor representation of diverse population across images. Banking and Tech companies had high degree of unconscious bias in their job descriptions.

Data to drive your DEI efforts

Almost 75% of career site content had one or more instances of unconscious bias towards gender, race, age, ableism and more

Deep dive into your company's data

We looked for biases towards gender, race, age and ableism in your talent communications. We also looked at demographic representation of who you show in your career site images. Get detailed report and suggestions on the biases to fix, standards to follow and how you can improve the degree of inclusive representation of diverse groups.

krita.ai - Data to drive your DEI efforts

Stop finding your way in the dark

Use krita.ai Degree of Inclusion audit report to exactly know how to create bias-free communications across your talent lifecycle.

Without krita.ai

Manual review of communications
No data to measure inclusion in your communications
Fire fighting when incidents happen
Compliance risk
Inconsistent language in talent communications
Candidates do-not know about your commitment to DEI

With krita.ai

Gender, Race, Age, Ableism, Neuro Diversity covered.
Automated review of talent communications
"In the moment" feedback to fix bias in communications
Consistency across the talent lifecycle
Review for various inclusion categories
Review Text, images, audio and video
Review using your company DEI policy
Feedback based on industry best practices
Compare against your industry peers

World class team of Linguists, DEI experts and AI experts

Founding team has worked in companies like Amazon, IBM, Publicis Sapient

Kesavan Kanchi Kandadai

CoFounder & CEO

Father of twins (Boy and girl). Founded two startups prior to krita.ai. Launched Amazon Prime Video. Studied statistics and computer science from IIT Bombay

Anand Pikle

CoFounder & CTO

Father of a boy and girl. Was Chief Architect at IBM and Publicis Sapient prior to starting krita.ai. Studied statistics and computer science at IIT Bombay.

Words Matter! Benefits of using krita.ai

For employees

Build an inclusive culture

Eliminate toxicity, incivility, unconscious bias from employee chat and collaboration.

For recruiters

Attract diverse talent

Create inclusive job descriptions and bias free candidate communications.

For talent marketers

Attract diverse talent

Create inclusive talent marketing campaigns, career site copy and job listings.

For DEI leaders

Build an inclusive organization

Real-time analytics. Drive a consistent DEI standards across all communications

For community managers

Inclusive communities

Eliminate spam, fraud, toxicity, incivility and bias from online communities

For People leaders

Inclusive internal and external comms

In the moment suggestions to create bias-free employee collaboration.

Frequently asked questions

What is degree of inclusion score?

Degree of Inclusion score is a measure of how inclusive and bias-free are your talent communications. This is measured on a scale of 1-10, where 10 means highest levels of inclusive language used.

How do you measure the degree of inclusion score?

We review your online talent marketing communications for the following aspects, a) presence of bias coded words and phrases, b) affirmative statements in support of DEI within the company, c) demographic representation of people in your images and d) following the industry best practices. Our AI automatically reviews and grades the communications to arrive at a score. There is no manual intervention throughout the process.

How can we use the report?

Our customers use the report to arrive at a strategy to address unconscious bias in communications. Using the recommendations provided in the report, companies have fixed the unconscious bias in communications and also created standards that can be implemented across company wide communications. Companies also use our assist tools to help with “in the moment” suggestions to create bias free communications.

Is this a free report?

We have done a sample audit of your talent communications (on a small data set). This sample report is absolutely free. However, if you want detailed recommendations or would like to conduct an in-depth audit, that will be paid.